Strategy & Growth
Marketing planning, customer acquisition, campaign development, and optimization focused on meaningful business outcomes.
// MARKETING & CONSULTING
I work with businesses to connect marketing strategy, technology, and execution. From CRM and lifecycle programs to marketing operations and performance optimization, I help turn disconnected efforts into more effective marketing systems.
// WHAT I DO
Marketing works best when the pieces work together. My approach connects the planning, technology, and day-to-day execution needed to move things forward.
Marketing planning, customer acquisition, campaign development, and optimization focused on meaningful business outcomes.
Marketing technology, workflows, integrations, reporting, and process improvements that help teams operate more effectively.
Customer journeys, segmentation, automation, engagement, and retention programs that build stronger relationships over time.
Measurement, experimentation, conversion optimization, and actionable insights that inform better marketing decisions.
// HOW I WORK
I believe good marketing starts with understanding the business, the audience, and the challenges standing in the way.
Sometimes that means developing a strategy. Other times, it means getting into the systems, improving a process, building a campaign, or figuring out why something isn't working.
I bring both strategic perspective and hands-on experience to the table, working directly with the people responsible for moving the business forward.
// EXPERIENCE
My experience spans automotive, healthcare, SaaS, and B2B organizations, with work ranging from customer acquisition and lifecycle marketing to marketing technology and operations.
Customer acquisition, retail marketing, CRM, and digital performance.
Lifecycle marketing, marketing technology, customer journeys, and data governance.
Demand generation, marketing operations, campaign execution, and optimization.
// SELECTED WORK
A closer look at selected projects, challenges, and results is in development.
In the meantime, I'm happy to discuss relevant experience and examples directly.
// LET'S CONNECT
Whether you're exploring a project, looking for marketing support, or just want to start a conversation, I'd be happy to connect.